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This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention …, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and … the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship …
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The process of purchasing air tickets is often hovered with much uncertainties. Such uncertainties are introduced by complex pricing strategies and algorithms used by airline companies which vary ticket price based on dates, time of purchase and different routes selected. In order to reduce...
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whether males and females leverage trust into and perceived reputation of online retailers differently in reporting purchase … rely on reputation in developing purchase intentions whereas males rely on perceived trust in developing purchase …
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