latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative advertising …

latter shapes the elasticity of the demands and thereby the equilibrium prices. We then study informative advertising …

advertising while buyers observed all prices probabilistically. We show that: (i) the equilibrium advertising intensity has an … inverted U-shape in market tightness, (ii) the equilibrium advertising intensity is higher under an auction mechanism than …

platform design, blogs, forums, conferences, advertising campaigns, post-launch disclosures, and other information management …

awareness through targeted advertising. …

findings highlight the importance of the media in facilitating informative advertising, and the pro-competitive role of … advertising …

This study models advertising content as a noisy signal on product attributes. Contrary to previous empirical studies … that modeled advertising only as part of the consumer's utility function, we formulate advertising also as an element in … her information set. This approach yields the following implications. First, in some cases, exposure to advertising …

increase profits through informative advertising. The firm does not advertise if the consumer’s prior beliefs about both …