Moon, Moin Ahmed; Majeed, Jibran; Attiq, Saman - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 380-407
confirmation theory, this study empirically examines the interplay of trust beliefs and trustworthiness with relationship quality … the maximum likelihood method to test the hypotheses with AMOS 25. Trust beliefs of shared value, communication, quality … assurance, and integrity significantly influence cognitive and affective trust. Trustworthiness and satisfaction mediated the …