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The relationship between new product creativity components and purchase intention and the mediating impact of perceived values : a study of consumers in Ho Chi Minh city
Tho Phuoc Vo; Mai Dong Tran; Thi Minh Chau Ly - In: Cogent business & management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of …
Persistent link: https://www.econbiz.de/10014434941
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Value-based customers satisfaction and continuance intention for mobile financial services : the roles of utilitarian, hedonic, and personal values
Omigie, N. O. - 2017
"M-PESA" mobile financial service has remained a dominate player in the Kenya financial service market. This study presents a conceptual research model that is grounded in means-end theory. It connects customer value hierarchy to customer attitudes and post-adoption outcomes behavior. It aims to...
Persistent link: https://www.econbiz.de/10011774587
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The effect of convenience store dessert on consumers value and satisfaction
Cha, Seong Soo; Lee, Su-Han - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 191-199
Persistent link: https://www.econbiz.de/10012667341
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The influence of utilitarian value, hedonic value, social value, and perceived risk on customer satisfaction : survey of e-commerce customers in Indonesia
Evelina, Tri Yulistyawati; Kusumawati, Andriani; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 613-622
The purpose of this study is to build an understanding of the influence of utilitarian value, hedonic value, social value, and perceived risk on e-commerce customer satisfaction in Indonesia. Data was collected through an online survey and analyzed using Structural Equation Modeling (SEM) with...
Persistent link: https://www.econbiz.de/10012502304
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The effect of hedonic value, utilitarian value, and customer satisfaction in predicting repurchase intention and willingness to pay a price premium for smartwatch brands
Saygılı, Metin; Yalçıntekin, Tolga - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013502491
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Utilitarian and hedonic values of eWOM media and online booking decisions for tourist destinations in India
Tariyal, Amit; Bisht, Swati; Rana, Vinay; Roy, Santanu; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-17
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information source for online surfers, especially when planning excursions. However, tourists refer to the reviews of these platforms based on utilitarian and hedonic aspects. The...
Persistent link: https://www.econbiz.de/10013368917
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The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city
Vo, Tho Phuoc; Tran, Mai Dong; Ly, Thi Minh Chau - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
new product creativity dimensions of novelty and meaningfulness on consumers' purchase intention with the mediating roles … and a sample that included 221 respondents, the results indicate that novelty and meaningfulness do not affect consumers …This study aims to extend creativity literature based on consumers' perspective by examining empirically the effects of …
Persistent link: https://www.econbiz.de/10014505528
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Attitude towards online shopping during pandemics : do gender, social factors and platform quality matter?
Mallah Boustani, Nada; Sayegh, May Merhej; Boustany, Zaher - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-18
side of online shopping and their influence on client purchasing attitude in addition to the quality of the platforms that … products on different shopping platforms all have a significant correlation with the attitude towards online shopping, where …
Persistent link: https://www.econbiz.de/10013471146
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The values of nature
Spash, Clive L.; Smith Spash, Tone - 2021
Persistent link: https://www.econbiz.de/10012603316
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The role of browsing in the relationship between online reviews to impulse buying
Astuti, Rifelly Dewi; Nindyaswari, Sara Almira - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 123-141
Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM...
Persistent link: https://www.econbiz.de/10014335630