We document countercyclical prices in the sparkling wine market during the holiday season. While quantity peaks, increasing more than 100%, prices uniformly decrease, by 16% in average. We investigate the role played by changes in aggregate elasticity when demand spikes. Using Nielsen retail...

This study is intentionally functional, and, from the data collection aspect, is a descriptive survey. The statistical data for the present study includes low-power electronic and electric products in Guilan Province. A total of 384 consumers were chosen using the random cluster sampling method....

The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...