This paper discusses consequences of changing economic conditions and job characteristics for individual behaviour by means of addiction. The central assumption is that unwanted high consumption of health damaging goods leads to an income loss. If an individual has decided on his consumption...

The impact of advertisement can be seen very clearly in various ways on Saudi consumers in the Kingdom. The purpose of this article is to investigate the impact of modern advertisement on Saudi consumers and how it influences the purchase behavior of consumers. This research article outlines the...

This paper will propose that sociological measures should be combined with traditional demographic measurements used by Marketing Research to help organizations understand which cultural and ethnic differences resound on an emotional level and thereby create a bond between the marketer and the...

Media audiences that represent a significant part of a county’s public may hold opinions on media-generated definitions of social problems different from those of media professionals. The proliferation of user-generated content makes such opinions available, but simultaneously demands new...