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finance of public television. It goes beyond the conventional analysis in this topic, byshowing the spill-over effects that a …. These tensions arebeing felt in the television sectors of virtually every country of the world. To illustrate these and … advertising. The second novelty of this model is its pricing scheme, which capturesthe unusual nature of television advertising …
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A monopolistic advertiser-supported television station chooses the program quality to serve (potential) viewers whose …
Persistent link: https://www.econbiz.de/10011525792
Under the current market structure in the TV industry advertising prices are typically set by TV channels while viewer prices are set by distributors (e.g., cable operators). The latter implies that the distributors partly internalize the competition between the TV channels, since they take into...
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In this paper we propose a model of competition between a private television channel, financed by advertising, and a …
Persistent link: https://www.econbiz.de/10013099645
-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here …
Persistent link: https://www.econbiz.de/10012964689
. Principles are the Dos and Don'ts that a person sets for himself, but are relative depending on a number of factors. Television …
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. We study private consumption choices focusing on former East Germany, where differential access to Western television was … significant impact of previous exposure to Western television on aggregate consumption levels. However, exposure to Western …
Persistent link: https://www.econbiz.de/10009656215