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Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
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In today’s competitive retailing landscape consumer satisfaction and loyalty have been key issues on the mind of many a … marketer. With the growth of e-retailing, buyers and sellers have evolved; the traditional goals of satisfaction and loyalty … relationship management, satisfaction and how they contribute to loyalty among 18-24 year-old e-shoppers.A survey instrument was …
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The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated … in the literature. This research investigated two models involving the linkages between service quality, satisfaction … path analysis indicate that service quality has an indirect relationship with behavioural outcome measures via satisfaction …
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Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...
Persistent link: https://www.econbiz.de/10012612045
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