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A consumer adoption model for smart phone : a survey on Japanese younger generation
Ueda, Masashi - 2014
Persistent link: https://www.econbiz.de/10010399543
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A consumer adoption model for smart phone: A survey on Japanese younger generation
Ueda, Masashi - 2014
Persistent link: https://www.econbiz.de/10010397848
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Priorities of smartphone online shopping applications for young people
Okamoto, Takashi; Yatsuhashi, Jiro; Mizutani, Naoki - 2017
With widespread use of smartphones, many people use smartphone online shopping applications to enjoy online purchasing. However, Japanese young people's behavior and perceptions with regard to smartphone online shopping applications are unclear. To reveal these perceptions and priorities, this...
Persistent link: https://www.econbiz.de/10011754428
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The Impact of OTT on Preferences for Mobile Services : A Conjoint Analysis of Users in Nigeria
Ogbo, Erezi; Brown, Tim; Gant, Jon; Davis, Alexander L.; … - 2021
Although mobile phone subscription rates in Nigeria have grown significantly since its inception in the early 2000s, over half of the population remains unconnected. As the focus of governments and mobile carriers shift to driving Internet adoption, mobile phones serving as a facilitating...
Persistent link: https://www.econbiz.de/10013211084
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Exploring the influence of eWOM in buying behavior
Rondan Cataluña, F. Javier; Arenas Gaitán, Jorge; … - In: The International Journal of Management Science and … (2014) 14, pp. 12-26
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study … arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the …
Persistent link: https://www.econbiz.de/10011849143
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Does user generated content characterize millennials' generation behavior? Discussing the relation between sns and open innovation
Saura, José Ramón; Debasa, Felipe; Reyes-Menendez, Ana - In: Journal of Open Innovation: Technology, Market, and … 5 (2019) 4, pp. 1-15
user generated content (UGC) in the social network (SNS) Twitter using a three-steps knowledge-based method for information …
Persistent link: https://www.econbiz.de/10012620302
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The management of digital marketing strategies in social network services: A comparison between American and European organizations
Matosas-López, Luis - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-16
The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...
Persistent link: https://www.econbiz.de/10012620573
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Exploring the influence of eWOM in buying behavior
Rondan Cataluña, F. Javier; Arenas Gaitán, Jorge; … - In: The international journal of management science and … (2014) 14, pp. 12-26
There is lack of published studies about the relationship between eWOM from SNS or Internet and purchase. This study … arisen from the Internet and the eWOM arisen from SNS, and it includes gender as a moderator variable. Furthermore, the …
Persistent link: https://www.econbiz.de/10010474409
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
The present study aims to provide an overview of the digital marketing strategies in social network services (SNSs) used in America and Europe. This work, unlike previous research that analyze digital marketing strategies in SNSs in a single geographic area, presents as the main contribution and...
Persistent link: https://www.econbiz.de/10012490445
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Social Networking Sites Use and Psychological Attachment Need among Indonesian Young Adults Population
Andangsari, Esther Widhi; Gumilar, Ihshan; Godwin, Raymond - In: International Journal of Social Science Studies 1 (2013) 2, pp. 133-138
The wide-spread use of online social networking sites has sparked many psychological issues and research around the globe. A unique phenomenon has come into existence in which people rely on Facebook to satisfy their attachment need. It is one of the very innately psychological needs that...
Persistent link: https://www.econbiz.de/10010729152