Exploring the influence of eWOM in buying behavior
Year of publication: |
2014
|
---|---|
Authors: | Rondan Cataluña, F. Javier ; Arenas Gaitán, Jorge ; Ramirez Correa, Patricio, E. |
Published in: |
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology. - Toronto : NAISIT Publ., ISSN 1923-0273, ZDB-ID 2769259-0. - 2014, 14, p. 12-26
|
Subject: | eWOM | SNS | buying behavior | Internet | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
-
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris, (2018)
-
Moser, Christine, (2016)
-
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong, (2017)
- More ...
-
Exploring the influence of eWOM in buying behavior
Rondan Cataluña, F. Javier, (2014)
-
COVID-19 and telemedicine : a netnography approach
Arenas Gaitán, Jorge, (2023)
- More ...