Exploring the influence of eWOM in buying behavior
Year of publication: |
2014
|
---|---|
Authors: | Rondan Cataluña, F. Javier ; Arenas Gaitán, Jorge ; Ramirez Correa, Patricio, E. |
Published in: |
The International Journal of Management Science and Information Technology (IJMSIT). - Toronto : NAISIT Publishers, ISSN 1923-0273. - 2014, 14, p. 12-26
|
Publisher: |
Toronto : NAISIT Publishers |
Subject: | eWOM | SNS | buying behavior | Internet |
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