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Fake discounts drive real revenues in retail

Ngwe, Donald - 2018

Persistent link: https://www.econbiz.de/10011931556

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

Promoting fruit and vegetable consumption : are coupons more effective than pure price discounts?

Dong, Diansheng; Leibtag, Ephraim - 2010

Persistent link: https://www.econbiz.de/10008778245

Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions

Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271

Persistent link: https://www.econbiz.de/10012622905

Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts

Isojärvi, Jyrki; Aspara, Jaakko; Movarrei, Reza - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 499-521

Persistent link: https://www.econbiz.de/10013454587

Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers

Wolters, Jannik; Huchzermeier, Arnd - 2023

Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee … program affects customer purchasing behavior and retailer profits. We utilize a unique and extensive point-of-sale data set … popular multi-vendor LP and aggressive high–low price promotion scheme. The results uncover the potential for substantial …

Persistent link: https://www.econbiz.de/10014343727

Essays on consumer participation in pricing

Akbari, Karl Behruz Homayun - 2020

Persistent link: https://www.econbiz.de/10014441349

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10015065152

Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores

Mehta, Dr. Neha; Chugan, Pawan K. - 2014

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...

Persistent link: https://www.econbiz.de/10014143627

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