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This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the … importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion … consumer Google Trends to motivate more academic research in this subject area. Using Burberry — a British luxury fashion house …
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methodology which will identify principal points of customers' interactions with fashion brands using a set of Text Mining … Algorithms. The fashion industry is one of the most successful in the social media environment. Deep understanding of fashion … fashion brands in social media obtained in the course of the study …
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This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...
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Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...
Persistent link: https://www.econbiz.de/10014530242
Demand Forecasting plays a crucial role in the management of operations, especially in the Fast-Fashion Industry, in … forecasting is a very popular research topic in the fashion industry which has recently undergone some major developments. As the … world moves forward into the digital age, a trend in forecasting research in the fashion industry is noticed. Since many …
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