The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in … contributions that cope with the issues brought out by the digitalization of marketing channels and the consequent ever increasing … reconceptualization of previous theoretical constructs from managerial and marketing literature. The resulting model offers insights about …

companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and … advantage by integrating and effectively utilizing their capabilities in administration, manufacturing, and marketing resources …, and marketing capabilities positively and significantly affect SMEs' new product development. The research framework …