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We test the impact of online hotel ratings on the customers' hotel choice using a binary choice experiment where the online rating score is one of the hotels' attributes. Results show that online rating scores have a positive and significant impact on hotel choice. We also calculate the...
Persistent link: https://www.econbiz.de/10012208690
The study examines the causal relationship between the level of IoT adoption in tourism services and trust in these … the development of IoT systems in tourism industry. …
Persistent link: https://www.econbiz.de/10012821461
distribution channel in tourism scenario. This industry sector was selected because online technological innovations have … significantly changed how tourism organisations like hotels and airlines deliver their services.Methods: In-depth interviews were … on the industry (tourism in this study) and the technology (social media in this study) being investigated …
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The paper examines the quality of customer service in Varna hotels. Quantitative methods are used – a survey conducted among 135 participants from 22 countries, staying at hotels in Varna. The findings reveal foreign tourists' perceptions of the services in Varna hotels. Customer evaluation of...
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This work is centered on the study of the Corporate Responsibility (CR) of hotel firms and its influence on tourists’ complaints behavior. The methodology of the empirical study, carried out among 629 customers lodging in hotels in the city of Seville, is based on structural equations...
Persistent link: https://www.econbiz.de/10014130502
Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers … find the sensory based memorable tourism experiences, attributes/specific elements of the hotel business. With this aim … and the critical multi-sensory organs that create memorable tourism experiences were defined. The analysis of the results …
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