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A mixed-methods study of marketing students' game-playing motivations and gamification elements

Jaskari, Minna-Maarit; Syrjälä, Henna - In: Journal of marketing education : JME 45 (2023) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10014246067

Co-teaching is great! - but only if there is time : teacher perspectives on online co-teaching

Eriksson, Taina; Jaskari, Minna-Maarit; Kinnunen, Päivi - In: Nordic journal of business : NJB 69 (2020) 3, pp. 47-69

Persistent link: https://www.econbiz.de/10012491853

Students' perception of the development of generic competencies in a user innovation course context : a longitudinal study comparing different teaching modes in higher education

Enell-Nilsson, Mona; Jaskari, Minna-Maarit; Borisov, Päivi - In: Nordic journal of business : NJB 72 (2023) 4, pp. 218-236

Persistent link: https://www.econbiz.de/10014451494

Sustainable anti-consumption of clothing : a systematic literature review

Vesterinen, Essi; Syrjälä, Henna - In: Cleaner and responsible consumption 5 (2022), pp. 1-12

The fashion system constitutes one of the most unsustainable industries. In response, the majority of the sustainability research has concentrated on finding ways to boost acquisition of greener products, whereas more recent research has regarded anti-consumption as the pathway to sustainable...

Persistent link: https://www.econbiz.de/10014227506

The rise of collaborative engagement platforms

Leipämaa-Leskinen, Hanna; Närvänen, Elina; Makkonen, … - In: European journal of marketing 56 (2022) 13, pp. 26-49

Persistent link: https://www.econbiz.de/10013502327