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Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …

Persistent link: https://www.econbiz.de/10014281847

Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity

Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870

Persistent link: https://www.econbiz.de/10013465120

Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages

Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369

Persistent link: https://www.econbiz.de/10013461644

The effects of message tone and formats of CSR messages on engagement in social media

Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511

Persistent link: https://www.econbiz.de/10012671429

"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

Persistent link: https://www.econbiz.de/10012107488

Influence of social media advertising, e-marketing and product quality on the process of purchasing nature cosmetics

Syawaluddin; Joni; Erwin - 2019

Persistent link: https://www.econbiz.de/10012146686

Increasing clicks through advanced targeting : applying the third-party seal model to airline advertising

Murphy, Daniel - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 24-30

Persistent link: https://www.econbiz.de/10012157791

Impact of social media advertisement on consumer purchasing behaviour

Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638

Persistent link: https://www.econbiz.de/10012506205

Emotional appeals effectiveness in enhancing charity digital advertisements

Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13

Persistent link: https://www.econbiz.de/10013460864

Strategic social media marketing : an empirical analysis of sequential advertising

Hotkar, Parshuram; Garg, Rajiv; Sussman, Kristen - In: Production and operations management : the flagship … 32 (2023) 12, pp. 4005-4020

Persistent link: https://www.econbiz.de/10014441478

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