This paper develops and estimates a structural model of differentiated-products demand in an environment with in-store displays and costly consumer price search. This investigation is motivated by two stylized facts on retail markets. First, the prevalence of retail “sales” means that...

Today, shopping is has become a more delightful activity, then merely looking for and buying products or offerings that satisfy one's wants. The process of acquiring these products is all the more fascinating to many. With the retail environment undergoing a huge change, a customer now is more...

Retail services are activities or a series of activities performed by retailers that are designed to enhance the customer satisfaction levels. In-store services are a kind of retail services provided by the retailer to ensure maximum customer convenience while the customers are shopping inside...

Much of the literature on the attractiveness and pleasantness of retail stores has focused on the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction and store choice. However, little is known about the environmental cues that influence...

The increase of competitiveness in retail sales generates the diversification of purchase options, increase of consumers’ demands and, implicitly, the change of their purchasing behaviour. In this context, the selection made by consumers regarding the stores where to purchase from represents a...