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The purpose of this quantitative-deductive paper is to explore the link amongst customer satisfaction and engagement on social media on repurchase intention in the hospitality industry. The study was conducted on social media because, it is the fastest growing media in history. Data was...
Persistent link: https://www.econbiz.de/10014420386
Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...
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The paper examines the quality of customer service in Varna hotels. Quantitative methods are used – a survey conducted among 135 participants from 22 countries, staying at hotels in Varna. The findings reveal foreign tourists' perceptions of the services in Varna hotels. Customer evaluation of...
Persistent link: https://www.econbiz.de/10012942808
achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors … explore the attractiveness of loyalty programmes to Chinese consumers and the challenges of such programmes in the hospitality … industry. The aim of this paper is to identify which aspects of a loyalty programme in the hospitality industry are perceived …
Persistent link: https://www.econbiz.de/10014319270
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the … of 0.74. On the other hand, customer loyalty, with path coefficient of 0.65, is known as an influential factor. This … study helps to understand that customer satisfaction and customer expectations are positive drivers of customer loyalty …
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Hotel business is considered a major part of the tourism industry globally, and it is currently within the wing of dynamic advancement and development. The study focused on the current trends in the hotel industry with regard to lifestyles, brand, food supply chain, technology and rules and...
Persistent link: https://www.econbiz.de/10013234228
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