Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...

This study contributes to the value co-creation theory in the context of the new product development process. The aim of this study is a comparison of interactions that lead to creation of value on public social media. The considered interactions are at different stages of the new product...

Large Language Models (LLMs) technology, e.g., ChatGPT, is expected to reshape a broad spectrum of domains. Among them, the impact on user-generated knowledge-sharing (Q&A) communities is of particular interest because such communities are an important learning source of LLMs, and their future...

User-generated content (UGC) platforms have increasingly adopted digital badges as a key mechanism to incentivize user engagement. Drawing from the extant literature, the authors theorize that digital badges can have an enduring effect on UGC consumption and creation beyond immediate effects...