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Exploring performance heterogeneity : integrative insights from strategic management and marketing
Wilden, Ralf; Leiblein, Michael J.; Lin, Nidthida - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015098699
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Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad; Putra, Aditya Halim Perdana Kusuma; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 7, pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
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Expert journal of marketing
Sibiu : Sprint Investify - 1.2013 -
Persistent link: https://www.econbiz.de/10011368625
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Marketing science & inspirations
Univerzita Komenského v Bratislave / Katedra marketingu - Bratislava : [Verlag nicht ermittelbar] - 7.2012 -
Persistent link: https://www.econbiz.de/10011349695
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Revue française du marketing
Paris : ADETEM - Nr. 10.1964 - 262.2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10002467352
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The Role of Market Evolution in Channel Contracting
Gao, Long - 2019
Real markets evolve over time. They often exhibit complex behaviors, such as auto-correlation, continuity, and non-stationarity. How do these behaviors affect channel contracting? We study the problem in a bilateral channel where the retailer has private information on evolving market...
Persistent link: https://www.econbiz.de/10012900191
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The Paul Principle of Marketing
Haynes, Paul - 2018
Peter Principle, but located within the nexus of consumption culture and the marketing basis for the promotion of the goods …
Persistent link: https://www.econbiz.de/10012934153
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Marketing
Brown, Edmund - 1925
Persistent link: https://www.econbiz.de/10011882983
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A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie; Prentice, Catherine; Moyle, Brent; … - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
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Marketing Management - Introduction/Conceptual Overview
Panigrahi, Rashmiranjan - 2014
The concept of marketing is neither complicated nor original. ‘The customer is always right’ is a view that has been … cited ever since the Industrial Revolution. Marketing acknowledges consumer sovereignty and this has now developed into a … management discipline. The subject of marketing as a management discipline originated in the USA in the 1950s, but its origins go …
Persistent link: https://www.econbiz.de/10014147182