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Analysis of antecedent and consequence of employee engagement in small and medium-sized enterprises in Central Java, Indonesia
Handayani, Sri; Anggraeni, Ade Irma; Andriyansah; Suharnomo - In: European research studies 20 (2017) 3A, pp. 500-510
Persistent link: https://www.econbiz.de/10012219066
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Strategic implementation of environmentally friendly innovation of small and medium-sized enterprises in Indonesia
Fadhilah, Muinah; Andriyansah - In: European research studies 20 (2017) 4B, pp. 134-148
Persistent link: https://www.econbiz.de/10012219534
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Optimizing SMEs' business performance through human capital management
Suroso, Agus; Anggraeni, Ade Irma; Andriyansah - In: European research studies 20 (2017) 4B, pp. 588-599
Persistent link: https://www.econbiz.de/10012219843
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Developing the reputation of distribution network to increase the buying interest of electronic payment : an empirical study
Isnarno, Endi; Soesanto, Harry; Andriyansah - In: European research studies 21 (2018) 1, pp. 133-143
Persistent link: https://www.econbiz.de/10012219873
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The important role of customer bonding capability to increase marketing performance in small and medium enterprises
Udayana, Ida Bagus Nyoman; Farida, Naili; … - In: Cogent business & management 8 (2021) 1, pp. 1-20
The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability. Considering the number and role of small and medium...
Persistent link: https://www.econbiz.de/10012654930
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Young generation and environmental friendly awareness : does it the impact of green advertising?
Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 159-166
The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation....
Persistent link: https://www.econbiz.de/10012604165
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Environmental concern in its role to mediate religiosity and green purchase intention to retail consumers, cafés, and restaurants
Listyorini, Sari; Farida, Naili - 2022
Persistent link: https://www.econbiz.de/10013445570
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The important role of customer bonding capability to increase marketing performance in small and medium enterprises
Udayana, Ida Bagus Nyoman; Farida, Naili; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20
The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability. Considering the number and role of small and medium...
Persistent link: https://www.econbiz.de/10012657333
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Young generation and environmental friendly awareness: Does it the impact of green advertising?
Herman, Lalu Edy; Udayana, Ida Bagus Nyoman; Farida, Naili - In: Business: Theory and Practice 22 (2021) 1, pp. 159-166
The environmental issues nowadays have make consumers becoming more selective in selecting products and brands going to use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by green attitude awareness in the young generation....
Persistent link: https://www.econbiz.de/10012703668