Similar Search Results

Identification of marketing strategies influencing consumers' perception of healthy food products and triggering purchasing decisions

Vidal, María Miquel; Castellano-Tejedor, Carmina - In: Businesses 2 (2022) 4, pp. 410-422

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect …-of-purchase (PoP) marketing and advertising strategies and the promotion of products employing opinion leaders (celebrities) on the …

Persistent link: https://www.econbiz.de/10014281847

Valuing "free" media across countries in GDP

Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015

Persistent link: https://www.econbiz.de/10011349537

Net neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015

strategically set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the … model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising platforms and heterogeneous …

Persistent link: https://www.econbiz.de/10011305392

Integration and search engine bias

Cornière, Alexandre de; Taylor, Greg - 2013

Persistent link: https://www.econbiz.de/10009732787

Taxation in digital media markets

Kind, Hans Jarle; Köthenbürger, Marko - 2016

Digital media goods and digital media platforms exhibit cost structures and network effects that imply that price and quantity effects of consumption taxes are qualitatively different compared to what we typically find for physical goods. For instance, in most European countries and US states,...

Persistent link: https://www.econbiz.de/10011566482