The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …

ethical fashion brand, thereby nurturing the emergence of ethical consumerism in India. The case delves into the origin of … Ethicus and communicates the human/spiritual values that influenced the leadership behavior of the founders of the brand. This … positive impact the brand had among the stakeholders, in less than two years of its existence. Ethicus is in a state of …

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

last decade and retailers have a number of incentives to create store brand programs In fact, the margins on private brands …