Exploration of Garment enterprise marketing model based on "new retail"
Year of publication: |
2019
|
---|---|
Authors: | Ge, Lu ; Li, Chenggang |
Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 10.2019, 1, p. 227-236
|
Subject: | Chinese Garment Industry | Brand Building | Marketing Model | New Retail | Bekleidungsindustrie | Clothing industry | Einzelhandel | Retail trade | China | Markenführung | Brand management | Markenartikel | Brand |
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