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Conceptualization and development of a scale for brand experience in extended reality
Jeon, Joo-Eon - In: Global business and finance review 28 (2023) 6, pp. 1-22
Purpose: This study aims to conceptualize the brand experience that users' avatars can experience on an XR platform and develop items to measure it. Design/methodology/approach: The author presents both a conceptual analysis of brand experience in XR (BXIXR) and a BXIXR scale by conducting a...
Persistent link: https://www.econbiz.de/10014443247
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The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters
Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324
Persistent link: https://www.econbiz.de/10014381402
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The value of virtual assets : the role of game characters in MMOGs
Manninen, Tony; Kujanpää, Tomi - In: The international journal of business science & applied … 2 (2007) 1, pp. 21-33
Game character, or avatar, acts as the nexus of virtual assets that the player collects and produces while exploring online game worlds. What is the value of this virtual identity in the online game community? Furthermore, what are the components of play that provide added-value to the players?...
Persistent link: https://www.econbiz.de/10011893927
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Sunk Costs, Commitment, and Strategy
Pedell, Burkhard - 2000
Commitment is a necessary prerequisite for gaining sustainable competitive advantage. By the way of commitment a firm is able to establish mobility barriers for capital bound in specific assets and to protect thereby supernormal profits against competition by entry barriers.(...)
Persistent link: https://www.econbiz.de/10005840305
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КРИТЕРИИ ЭФФЕКТИВНОСТИ УПРАВЛЕНИЯ ОРГАНИЗАЦИЕЙ КАК СОЦИАЛЬНОЙ СИСТЕМОЙ
НИКОЛАЕВНА, ПАНАМАРЕВА ОЛЕСЯ; … - In: Общество: политика, экономика, … (2012) 3, pp. 110-118
В статье ключевым аспектом является определение факторов, необходимых для оценки эффективности управления персоналом организации, раскрываются проблемы,...
Persistent link: https://www.econbiz.de/10011235104
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Organization Spirituality: Commitment, Awareness, Readiness and Engagement (C.A.R.E.) for Organization Development & Transformation: A Case Study of ABC co., Ltd (English version)
PREUDHIKULPRADAB, Sirichai - In: Social Research Reports 19 (2011) March, pp. 5-106
of, Readiness for, and Engagement in/ with organization contents/contexts. It also crafted an organization development … and transformation model to enhance the levels of Commitment, Awareness, Readiness and Engagement for long term … terms of Commitment, Awareness, Readiness and Engagement depending on the context of their role and function in the …
Persistent link: https://www.econbiz.de/10009204911
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Organizational Spirituality. Comments on C.A.R.E Model for Organization Development & Transformation (English version)
Antonio SANDU, PhD - In: Social Research Reports 19 (2011) March, pp. 113-115
arising from this paper, beyond the author's analysis on Commitment, Awareness, Readiness and Engagement generated through …
Persistent link: https://www.econbiz.de/10009204912
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The Economic Impact of IMF-Supported Programs in Low-Income Countries
Bal-Gunduz, Yasemin; Ebeke, Christian; Hacibedel, Burcu; … - International Monetary Fund (IMF) - 2013
relies on two complementary econometric analyses: the first investigates the longer-term impact of IMF engagement …
Persistent link: https://www.econbiz.de/10010790497
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Diagnóstico de adecuación del clima de servicio organizacional para un servicio de calidad superior. Propuesta de mejora para el desarrollo de ventaja competitiva a través de la ca...
Arraigada, Mariana Cecilia - Facultad de Ciencias Económicas y Sociales, … - 2014
Persistent link: https://www.econbiz.de/10010790756
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THE CORPORATE SOCIAL RESPONSIBILITY- AN IMPORTANT ASPECT FOR CONSUMERS
BRÎNZEA, Victoria-Mihaela; OANCEA, Olimpia; … - In: Scientific Bulletin - Economic Sciences 13 (2014) 1, pp. 48-54
engagement from market to market”, this article aims to present some theoretically aspects and some findings of the researches …
Persistent link: https://www.econbiz.de/10010791536