Information and communication technology (ICT) has contributed to global electronic commerce. In this study, researchers examine the effects of two types of ICT usage (Internet and wireless) on two types of e-commerce, namely, business-to-business (B2B) and business-to-consumer (B2C). Based on...

Electronic retailing arrived silently in India but currently it is growing by 70% CAGR while the brick & mortar retailing is struggling at 20% CAGR. The researcher studied consumers' Internet usage pattern, their profile and their shopping pattern through his illustrious study on e-retailing....

This article is investigating the Romanian consumer behavior in the context of the evolution of the online shopping. Given that online stores are a profitable business model in the area of electronic commerce and because the relationship between consumer digital Romania and its decision to...

We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...

Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...

Good segmentation contributes towards a better understanding of the market and customer demands. This study aims to develop a new methodological approach, integrating "Recency, Frequency and Monetary" with the sparse K-means clustering algorithm of Witten and Tibshirani (2010). The proposed...

Several research attempts contributed to the literature related to lifestyle market segmentation mainly aimed to define lifestyle segments on a given product/service market in a positivist perspective. However, there is a lack of research interest on a normative perspective, questioning...