Online grocery shoppers according to their typical shopping style : a cluster analysis
Year of publication: |
2024
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Authors: | Eriksson, Niklas ; Stenius, Minna |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 30.2024, 2, p. 48-65
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Subject: | cluster analysis | consumer behavior | electronic commerce | Grocery shopping | market segmentation | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Lebensmitteleinzelhandel | Food retailing | Marktsegmentierung | Market segmentation | Lebensmittelhandel | Food trade |
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