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Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education

Jones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 211-225

Persistent link: https://www.econbiz.de/10014580247

Exploring students' motivation to participate in entrepreneurial marketing education

McCartan, Aodheen; Cummins, Darryl; Morgan, Margaret; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 278-295

Persistent link: https://www.econbiz.de/10014580257

Employee–customer identification: Effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

This study investigates Chinese consumers' interaction with retail employees and the effects on shopping experience, trust, and loyalty. Survey data help articulate brand comparison, digital interactions, and shopping experience as customer-identification change agents. A structural equation...

Persistent link: https://www.econbiz.de/10014527620

Employee-customer identification : effect on Chinese online shopping experience, trust, and loyalty

Sachdev, Harash; Sauber, Matthew H. - In: Cogent business & management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014505827

Trust in public institutions, inequality, and digital interaction : empirical evidence from European Union countries

Palmisano, Flaviana; Sacchi, Agnese - In: Journal of macroeconomics 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10014558695

Rapport with a chatbot? : the underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth

Fatima, Johra Kayeser; Khan, Md Irfanuzzaman; … - In: Journal of retailing and consumer services 77 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014462371

A Google Classroom-Based Learning Management System: Empirical Evidence from SEEU

Abazi-Bexheti, Lelja; Jajaga, Edmond; Abazi-Alili, Hirije; … - 2017

Systems (LMS). South East European University's LMS experience is longer than a decade. From last year SEE – University is …

Persistent link: https://www.econbiz.de/10011920372

Strategies and possible directions to improve Technology Scouting in China

Renninger, Wolfgang; Riesemann, Mirjam - 2010

This paper examines how theoretical and cultural dimensions in China challenge the use of the generic Open-Market Innovation model by companies in general and one sample Company in China in particular. To carry this analysis out, several interviews with venture technologists and innovators of a...

Persistent link: https://www.econbiz.de/10010308356

Zur Entwicklung von E-Learning an bayerischen Fachhochschulen: Auf dem Weg zum nachhaltigen Einsatz?

Popp, Heribert; Renninger, Wolfgang - 2008

Die Fachhochschulen in Bayern können auf eine über 35jährige Erfolgsgeschichte zurückblicken. Gegründet 1971 wurden bis heute 17 staatliche und 8 nichtstaatliche Fachhochschulen errichtet, die über 70% aller Ingenieure und mehr als die Hälfte aller Betriebswirte ausbilden. Als Ende der...

Persistent link: https://www.econbiz.de/10010308365

Enhancing student's learning through trading simulation : a vehicle for experiential learning: an action research

Noreen, Umara - In: International journal of business and globalisation : IJBG 30 (2022) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10013193937