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Store Choice has been a subject of frequent research in the developed retail markets of the west. However, the retail sector in India has been largely fragmented and unorganized. However, the retail scenario in India is changing at a very brisk pace. Many international retailers entering India...
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Purpose - The purpose of this study is to investigate the effects of store displays on shopping behavior among female consumers to provide insights that a manager can use to encourage purchase behavior.Design/methodology/approach - The data in this research is collected from 200 women...
Persistent link: https://www.econbiz.de/10012958067
Indian retail is in an expansion spree and many companies are joining the retail landscape. After food and groceries segment apparel is the next large retail segment and the consumption of apparel is also very large in volume. Previously the manufacturing brands used to lead the apparel category...
Persistent link: https://www.econbiz.de/10012961733
products customers will see. This study looks at perceptions among retail clothing stores in Washington state, USA, toward … apparel from ten countries. Stores which stock foreign clothing are generally most pleased with Japanese products. However … Asian countries' garments are ranked lower. Mexican, Indian, and Sri Lankan clothing is the least liked …
Persistent link: https://www.econbiz.de/10013026520
addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able …
Persistent link: https://www.econbiz.de/10012924708
Recent changes of the environment and in the society have altered consumers' preferences and brought new concerns among local communities regarding environmental protection and organizations responsibility, the adoption of environmentally friendly strategies, as well as offering more sustainable...
Persistent link: https://www.econbiz.de/10012929043
addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able …
Persistent link: https://www.econbiz.de/10011879655
Persistent link: https://www.econbiz.de/10012424190
Private label brands have made tremendous inroads over the past two decades. Although the success of private labels has been limited to certain product categories and segments of consumers, retailers continue to expand the domain of private label offerings. Private label brands, also known as...
Persistent link: https://www.econbiz.de/10014151250