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Change in Responsible Consumer Behaviour Through Generations?
Marton, Zsuzsanna; Ernszt, Ildikó; Rodek, Nora; Máhr, … - 2019
approach to responsibility still needs a lot of time. The research conducted among Hungarian consumers aims to reveal the … differences between the generations’ consumer behaviour with special focus on the FMCG market. In the analysis of the factors …
Persistent link: https://www.econbiz.de/10012141518
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Green DIY store choice among socially responsible consumer generations
Dabija, Dan Cristian; Bejan, Brandusa Mariana - In: International journal of corporate social … 3 (2018) 13, pp. 1-12
the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and … responsibility, rational use of resources and financial sacrifice necessary to protect the environment) which drive the customers of … choice, depending on their attitudes towards social responsibility and propensity towards environmental protection. …
Persistent link: https://www.econbiz.de/10011933519
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Containing Cause-Related Marketing Skepticism : A Comparison across Donation Frame Types
Vlachos, Pavlos A. - 2016
) to corporate social responsibility (CSR) through CSR-related communications. Specifically, the article focuses on cause …
Persistent link: https://www.econbiz.de/10013008572
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Sustainable marketing strategies : creating business value by meeting consumer expectation
Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International journal of management, economics and … 7 (2018) 2, pp. 186-205
Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...
Persistent link: https://www.econbiz.de/10011871439
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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...
Persistent link: https://www.econbiz.de/10011824443
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Reporting of non-financial performance indicators : a useful tool for a sustainable marketing strategy
Calu, Adriana; Negrei, Costel; Calu, Daniela Artemisa; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 977-993
The current research has as objective to identify the reporting practices of non-financial information through the indicators proposed by the Global Reporting Initiative (GRI) and the degree in which, for marketing purposes, there is a preference for the communication on positive aspects. In...
Persistent link: https://www.econbiz.de/10011824720
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Green marketing orientation and environmental and social performance of hospitality firms in South Africa
Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has …
Persistent link: https://www.econbiz.de/10012125115
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Small local banks in social media : converting social responsibility into consumer attention and economic outcomes
Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987
This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...
Persistent link: https://www.econbiz.de/10013256429
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The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty
Uslu, Abdullah; Şengün, Halil İbrahim - In: Business, mangagement and economics engineering : BMEE 19 (2021) 1, pp. 49-69
Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people … that the corporate social responsibility perceptions of bank customers have significant and positive effects on bank …
Persistent link: https://www.econbiz.de/10012695343
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The Impact of Corporate Social Responsibility on Customer Loyalty
Stanisavljević, Milena - 2018
In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There …
Persistent link: https://www.econbiz.de/10012908222