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Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah; Rocklage, Matthew D.; Packard, Grant - In: Journal of consumer research : JCR ; an … 49 (2022) 3, pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
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Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention : a Bayesian approach$dGenevieve d’Ament...
D'Ament, Genevieve; Nayeem, Tahmid; Saliba, Anthony J. - In: Wine Economics and Policy 13 (2024) 1, pp. 49-62
-created with staff during a cellar door experience. The influence of a participant's personality, mood, and emotion on onsite sales …
Persistent link: https://www.econbiz.de/10015057477
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How Culture Influences the Perception of Online Consumer Reviews
Rossi, Raffaello - 2018
Online Consumer Reviews (OCRs) developed to an important and influential online-tool over the past years. While previous research focused on OCRs' influence on purchase intention and sales, little attention was paid on how consumers' cultural value orientation might influence the perception of...
Persistent link: https://www.econbiz.de/10012910033
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Digital consumer engagement : national cultural differences and cultural tightness
Thompson, Frauke Mattison; Brouthers, Keith D. - In: Journal of international marketing 29 (2021) 4, pp. 22-44
Persistent link: https://www.econbiz.de/10012660725
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Price-related consumer discussions in China and the United States : a cross-cultural study investigating price perceptions and word-of-mouth transmission
Schneider, Sebastian - In: Journal of revenue and pricing management 21 (2022) 3, pp. 274-290
Persistent link: https://www.econbiz.de/10013258153
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The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie - In: Journal of international marketing 31 (2023) 1, pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
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Profile photos' impact in online reviews : the effect of cultural differences
Broeder, Peter - In: Review of marketing science 20 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10013447838
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Negative online word-of-mouth : behavioral indicator or emotional release?
Verhagen, Tibert; Nauta, Anniek; Feldberg, Frans - 2012
Persistent link: https://www.econbiz.de/10010245002
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Anger in Consumer Reviews : Unhelpful but Persuasive?
Yin, Dezhi - 2020
current understanding of the interpersonal effects of emotion in online communication. Our findings also suggest implications …
Persistent link: https://www.econbiz.de/10012835505
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Brand Love, Brand Loyalty, and Word of Mouth : A Case of AirAsia
Niyomsart, Suthasinee - 2016
The study aims to investigate the relationship among brand love, brand loyalty, and word of mouth of AirAsia Airline's customers in Khon Kaen, Thailand. The data was collected by questionnaires from 400 Air Asia's customers. Then data was analyzed by using Structural Equation Modeling (SEM). The...
Persistent link: https://www.econbiz.de/10012988074