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Marketing managers in the US have long been concerned with how to reach young consumers most effectively and how to present important information. This research demonstrates how the information search and risk reduction strategies of Millennials differ from older consumers. Findings from a...
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Using earthquake as an example, I investigate how risk perception affects household consumption with China Urban …
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participate in climate change-related actions, such as reducing disposables. This study investigated the effects of perception of … students, who are practical stakeholders in climate change. Hypothesis 1 is susceptibility, Hypothesis 2 is severity perception … participation behavior. Next, the perception of the severity of climate change was verified as a key factor in increasing climate …
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Expiration date-based pricing (EDBP) occurs when a grocery retailer reduces the price of a perishable product according to its remaining shelf life. While, conventional wisdom suggests that this practice leads to negative consumer evaluations of brand quality, a series of field experiments...
Persistent link: https://www.econbiz.de/10012994836
In a highly competitive e-retailing world, service provision fulfilling the customer's expectations plays a crucial role in survival and sustainability of buyer-seller relationship. However, service failure could result in negative outcomes due to destruction of this relationship. From...
Persistent link: https://www.econbiz.de/10011965367
buyer's perception of having being treated wrongly regarding the terms of an exchange agreement with an individual seller … individual seller is proposed to prompt a generalized perception of PCV with the entire community of sellers in a marketplace …
Persistent link: https://www.econbiz.de/10012997474