Measuring indirect importance of various attributes is a very common task in marketing analysis for which researchers use correlation and regression techniques. We have listed and illustrated some common problems with widely used latent importance measures. A more theoretically sound approach...

Final delivery is the most vital part of a supply chain and the current study focused on finding whether there is a relationship between final delivery effectiveness on customer loyalty, which is another vital factor for the sustainability of any business. Therefore, current study adopted a...

The purpose of this study is to refine and examine the reliability and validity of e-service quality determinants in online purchase environment. The study assessed the perception of 425 online buyers from Rajasthan. The measure used for the study was the determinants of e-service quality to...

Purpose – This study aims to bridge the gap in the literature in measuring the service quality in E-commerce such as process quality, outcome quality and recovery towards customer's satisfaction. Design/methodology/ approach – A field survey carried out with the help of questionnaire derived...

In many delivery and service settings, the customer must be home when the provider arrives. If the customer is not at home, the delivery or service fails and the provider may have to return at a later point, needlessly creating additional vehicle miles and emission. To prevent such missed...

By the end of 2016 about 653 million people in the Asia Pacific region are expected to buy goods and services online. Out of these, a large chunk of customers will be from India. E-commerce is one of the fastest growing sectors in this region. According to the Associated Chambers of Commerce and...

Cohort analysis is a new practical method for e-commerce customers' research, trends in their behavior, and experience during the COVID-19 crisis. The purpose of the research is to validate the efficiency of this method on the e-commerce records data set and find out the critical factors...

Nowadays, the internet has become a suitable platform for the trade of products and services. Online shopping transactions are carried out without face-to-face contact; thus, various factors can affect customers' purchase intentions. In addition to aesthetics and ease of use, trust is a critical...