PsyConversion : 101 Behavior Patterns für eine bessere User Experience und höhere Conversion-Rate im E-Commerce
Year of publication: |
[2018]
|
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Authors: | Spreer, Philipp |
Publisher: |
Wiesbaden : Springer Gabler |
Subject: | Online-Shop | Kundenorientierung | Kaufentscheidung | Verhaltensmuster | Neuromarketing | Erfolgsfaktor | Electronic Commerce |
Extent: | 1 Online-Ressource (XVII, 285 Seiten, 414 Abb.) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-21726-6 ; 978-3-658-21725-9 |
Other identifiers: | 10.1007/978-3-658-21726-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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