Nowadays, it is difficult to imagine life without a smartphone anywhere in the world. It is an inevitable phenomenon of the modern society and influences all spheres of existence from a psychological, social, educational and technological perspective. However, despite the many benefits it...

Blended learning is a new way of teaching and learning. As the name implies it is a combination of classroom learning with the online learning platform. This way of learning enables students to partially control the process of learning. The study aims to find out the effect of blended learning...

Digitalization is very important for every company in today’s fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital...

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

Background: Blended learning is a new approach to teaching and learning created by combining traditional classroom learning with an online learning platform. In recent years, blended learning has become an increasingly popular form of e-learning. It is particularly suitable for transitioning...

Nowadays, it is difficult to imagine life without a smartphone anywhere in the world. It is an inevitable phenomenon of the modern society and influences all spheres of existence from a psychological, social, educational and technological perspective. However, despite the many benefits it...

Blended learning is a new way of teaching and learning. As the name implies it is a combination of classroom learning with the online learning platform. This way of learning enables students to partially control the process of learning. The study aims to find out the effect of blended learning...

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...

Digitalization is very important for every company in today's fierce competition. The development of Information Technologies has helped companies change means of reaching their clients and changing their working practices. The paper tries to assess digital marketing (DM) and digital...

The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...