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, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in … negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …
Persistent link: https://www.econbiz.de/10015075444
on the IR's production, pricing, and quality decisions. The results show that when the IR chooses full remanufacturing … quality improvement effort is low. However, if an IR chooses partial remanufacturing, then online reviews do not have a …
Persistent link: https://www.econbiz.de/10015077570
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Online retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) framework...
Persistent link: https://www.econbiz.de/10014519170
several alternative pricing schemes that are consistent with the retailer's current price image. We find that the retailer can … substantially increase its profits from online operations by fine-tuning its current pricing policy. Given the estimated inverse … relationship between price sensitivity and store distance, we investigate online zone pricing as a price discrimination tool based …
Persistent link: https://www.econbiz.de/10012841307
We provide a novel intuition for the observation that many brand manufacturers have restricted their retailers' ability to resell brand products online. Our approach builds on models of salience according to which price disparities across distribution channels guide a consumer’s attention...
Persistent link: https://www.econbiz.de/10011771695
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The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing customer satisfaction or reducing perceived...
Persistent link: https://www.econbiz.de/10014430126
The purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in Indonesia retail companies. The past research showed...
Persistent link: https://www.econbiz.de/10014524847