Abstract In-house food service brands operating on college campuses struggle to build brand image without consumer awareness. Corporate Social Responsibility (CSR) activities may enhance brand image, for the customers, employees and stakeholders (Lee and Heo, 2009). Brown and Dacin (1997)...

This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of brand loyalty. The purpose of this study is to examine the relationship between self-image and functional image toward brand coffeehouses. In addition, this study specifically identifies positive...

This paper empirically examines whether the price difference between Chinese A shares, which are traded in the domestic market, and their matching H shares, which are traded in the Hong Kong market, can be explained by firms' corporate governance characteristics. We find that the A- to H-share...

Tris(2-chloroethyl) phosphate (TCEP), a substitute for bromide flame retardants, is frequently detected in aqueous environments. Previous studies proved anions affect TCEP pseudo-first-order degradation constants ( kobs ) based on sulfate radical-based advanced oxygen processes (SR-AOPs), they...

Increases in food-away-from-home purchases brought public awareness to policies for improving nutritional value of foods served at restaurants. As a result, offering choices to consumers that affect health and wellness has become a growing concern in the food industry and restaurants, as...

This article builds on the double role of the effect of prices on the choice of tourism activities: not only is it the only component of a destination marketing strategy that represents income but also a determinant factor in tourist choice. On this account, identifying patterns of tourists with...

Literature shows evidence that there is a marked heterogeneity in price responses to tourism products, leading to a great variety of tourist sensitivities to price. It means that the role price plays is complex and, particularly challenging is that its effect is not unambiguous, thereby...