Saputra, Murry Harmawan; Ardyan, Elia; Tanesia, Cindy Yoel - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 170-191
Manuscript type: Research Paper. Research Aims: The objective of this research is to create a conceptual model that explains how the process of building and increasing brand resonance by constructing important factors regarding consumer perceptions of brands, such as brand love, brand attitude,...