The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of … brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its … relationship with other independent variables (i.e. country of origin, students’ demography, brand reputation, purchase behavior …

-square analysis, this paper demonstrated that purchase decisions (i.e., the choice of brand name and country of origin) are not …

Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO … from the home market, and 3) neutralising the COBO effect. Moreover, the firms differ in terms of their international brand … portfolio: from consisting of a single brand to covering several or dozen international - even global - regional, or local …

awareness among the people about the brands, the brand recall, brand quality perception, and also the brand liking. Where the …

The purpose of this study is to explore the effects of a brand’s country-of-origin for a hotel on its geographic … destinations, and the role of brands in attracting foreign demand is growing as a consequence. The brand is one of the key assets … of multinational companies in tourism. Among the several determinants of consumer brand knowledge in the global …

Research studies have proven that place-based/regional branding methods have a positive effect on brand equity and …