The purpose of this study was to examine the effects of roster turnover on demand in the National Basketball Association (NBA) over a five-year period (2000–2005) and compare these results to previous research on turnover in Major League Baseball (MLB). A censored regression equation was...

Brand awareness is frequently cited as a main objective for firms engaging in sponsorship, and is often used as a measurement of sponsorship effectiveness. Meanwhile, sport sponsorship has evolved from static signage and one-way messaging to include an exhaustive list of assets and intangible...

In the years since basking in spite of reflected failure (BIRFing) was hypothesized, no empirical evidence has confirmed its existence, nor have the various hypothesized antecedents been investigated. This multiphase study makes a much-needed contribution to the sport consumer behavior...

A fundamental belief in professional sport leagues is that competitive balance is needed to maximize demand and revenues; therefore, leagues have created policies attempting to attain proper competitive balance. Further, research posits that objectives of professional sport teams' owners include...

One of the absolutes in professional sports, and a reason for its success, is the uncertainty of the outcome of individual games, seasons, and championships. This uncertainty impacts a team's attendance and financial operation. While leagues cultivate uncertainty through various rules such as...

The growth of the secondary ticket market has given sport managers a new way to understand consumer demand for tickets. In the secondary market, transaction prices and the number of transactions are highly variable and respond directly to consumer preferences, making it ripe for exploration....

This paper presents qualitative research in sport management and suggests that case study is an appropriate qualitative methodology for research and practice in sport finance. The purpose of qualitative methodology is presented along with the process of a case study. The intention of this paper,...

One of the primary challenges of Division I Football Bowl Subdivision (FBS) collegiate athletic programs is revenue generation, particularly in light of increasing costs and competition. Surprisingly, a limited number of studies have investigated factors related to athletic department-generated...

This study investigated the relationship between whether a major conference NCAA Division I men’s college basketball game was televised and game attendance during the 2003-04 and 2004-05 seasons. Multiple regression analysis was used to examine this relationship while controlling for 19 other...

The opening of the Palace of Auburn Hills, the SkyDome, and Oriole Park at Camden Yards led to the beginning of a construction boom in professional sport. In the National Football League (NFL) alone, 26 stadiums have been built or renovated in the past 10 years. Due to the additional revenue...