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Persistent link: https://www.econbiz.de/10014106992
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor...
Persistent link: https://www.econbiz.de/10012389483
Persistent link: https://www.econbiz.de/10012036309
Do contributions to online content platforms induce a feedback loop of ever more user-generated content or will they discourage future contributions? To assess this, we use a randomized field experiment which added content to some pages in Wikipedia while leaving similar pages unchanged. We find...
Persistent link: https://www.econbiz.de/10011983935
This study aimed to compare two techniques of business knowledge extraction for the identification of insights related to the improvement of digital marketing strategies on a sample of 15,731 tweets. The sample was extracted from user generated content (UGC) from Twitter using two methods based...
Persistent link: https://www.econbiz.de/10012126337
This study aims to highlight the importance of communication and absorptive capacity in virtual universities of Pakistan. In this relationship, this study also investigates the mediating role of trust and knowledge sharing. This study applies social exchange theory to understand the relationship...
Persistent link: https://www.econbiz.de/10012030458
Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...
Persistent link: https://www.econbiz.de/10011623206
Die Dissertation untersucht, welche individuellen Einflussfaktoren Wissenschaftler zur Wissensteilung mittels Social Software motivieren. Dazu werden universitäre Wissenschaftler, ihre Stakeholder und typische Karrierewege sowie die Bereiche Open Science und Open Educational Resources...
Persistent link: https://www.econbiz.de/10011297210
In the past decade, the importance of social media has increased, especially in knowledge sharing practices. Current massive evolution of computer-mediated communication platforms influenced the ways of how knowledge is managed and shared by individuals. This literature review of published...
Persistent link: https://www.econbiz.de/10012176181
In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories....
Persistent link: https://www.econbiz.de/10012239048