Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship...

This Wuppertal Paper Environmental Protection in Learning Organizationshighlights the crucial methodological and theoretical assumptions which influencedand formed the design of the ADAPT-project about SMEs - Sustainability and theneeds of employees. Potentials for employment, qualification and...

This article takes the view that formal educational programs often miss opportunities to use the rich experiences of working managers to produce both learning and knowledge. Two alternative pedagogical approaches, action learning and action research, are proposed as contributing to management...

This Wuppertal Paper "Environmental Protection in Learning Organizations" highlights the crucial methodological and theoretical assumptions which influenced and formed the design of the ADAPT-project about "SMEs - Sustainability and the needs of employees. Potentials for employment,...

This Wuppertal Paper Environmental Protection in Learning Organizationshighlights the crucial methodological and theoretical assumptions which influencedand formed the design of the ADAPT-project about SMEs - Sustainability and theneeds of employees. Potentials for employment, qualification and...