Integrating theory in co-design : an abductive approach
Year of publication: |
2021
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Authors: | Hurley, Erin ; Dietrich, Timo ; Rundle-Thiele, Sharyn |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 1, p. 66-77
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Subject: | abductive reasoning | co-design | formative research | insights | social marketing |
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