consumers pay to the other content in the rest of the advertising message. Our paper quantifies the benefits from … personalization, and contributes to understanding the role of non-informative advertising content. It contributes to the psychology … that are designing their advertising campaigns …

the impact of brand reputation and product information on consumers' attitude in mobile advertising and explored whether …

advertising, an important topic of study in the era of ad-supported digital content provision. The experiment randomized listeners … into nine treatment groups, each of which received a different level of audio advertising interrupting their music …

I develop and compute a dynamic model of search in internet advertising. Micro-level browsing data from Microsoft …

BT on user classification and provides a validation of BT for Internet advertising. …