Markets are full of nooks and crannies. Out of the glare of the big economies and their public exchanges, markets specializing by financial product, activity, or industry thrive, often attracting little by way of formal regulatory oversight. But there is another kind of specialized market, one...

Purpose This paper aims to study the motivations for purchasing protective products. Design/methodology/approach Empirical microeconomic research. Findings The results show that comparing with ordinary families, families vulnerable to environmental conditions, including prepregnant, pregnant and...