relevance of multiple behavioral theoretical constructs in the sympathy bias and charity domain within one field setting. This …We randomize advertising content motivated by the psychology literature on sympathy generation and framing effects in … reframing of the ask amount increases donors and amount donated relative to daily reframing. A second experiment targeted to …

I model manufacturers competing through a retailer. I model two types of advertising that each firm can engage in …: advertising that increases product differentiation and advertising that increases (possibly perceived) value of the product. While … the two types of advertising result in qualitatively similar comparative statics without a retailer in the model, I show …

Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online … and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail … advertising. The experimental design overcomes limitations that have hindered previous investigations of this issue. Our study … uncovers dynamic advertising effects that have not been previously considered in the literature. We find that current …

advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and …Social advertising uses information about consumers' peers, including peer affiliations with a brand, product … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …

administrative expenses. The results of an experiment with a nationally representative sample (n = 1, 032) suggest that donors … increase transparency and accountability in the charity sector can have the unintended side effect of reducing charitable …

implemented marketing and advertising plans. While the share of the marketing budget used for advertisements in print media is … constantly increasing, it has turned out that such advertising campaigns are not always effective. Although clients are open … towards hospital advertising, is has not been clearly proven that they use advertisements as a source of information in the …

Does hospital advertising influence patient choice and health outcomes? We examine more than 220,000 individual patient … advertising; seeing a television advertisement for a given hospital makes a patient more likely to select that hospital. We also … advertisements. Our demand model allows us to study the impact of a ban on hospital advertising, which has been recently considered …

value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … links between the implementation of the advertising campaign and the overall performance of companies. The essence and … which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global …