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The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...
Persistent link: https://www.econbiz.de/10011986544
The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the effects they might have in influencing consumer...
Persistent link: https://www.econbiz.de/10011868285
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Consumers are increasingly sharing their opinions on societal issues and products online. We studied the implications of such online word‐of‐mouth for consumer judgement and decision‐making. The case used is organic food, which is the most successful among the currently emerging,...
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Several pressures on planetary boundaries are directly linked to the production of goods and services driven by people’s ever-increasing spending of money to improve their material living standard beyond a comfortable life. The over-spending on material consumption by people in industrialized...
Persistent link: https://www.econbiz.de/10013555520