Showing 1 - 10 of 36
Consumers often browse through many products (a product context) before evaluating a particular target product. We examine the influence of four product context characteristics on happiness with a target product: pleasantness, sequence, domain match with target (i.e., whether products in the...
Persistent link: https://www.econbiz.de/10012764975
The reliance on donations to build inventory distinguishes nonprofits from traditional retailers. This reliance on consumer donations means these organization face an inherently more volatile supply chain than retailers who source inventory from manufacturers. The authors propose that consumer...
Persistent link: https://www.econbiz.de/10012954887
Across four studies, including one involving an actual monetary decision, the authors demonstrate that forming a product consideration set by excluding versus including alternatives induces consumers to place more weight on ethical attributes, such as company labor practices and animal testing....
Persistent link: https://www.econbiz.de/10012764977
This research shows that consumers who willfully ignore ethical product attributes denigrate other, more ethical consumers who seek out and use this information in making purchase decisions. Across three studies, willfully ignorant consumers negatively judge ethical others they have never met...
Persistent link: https://www.econbiz.de/10014132364
Prior research on sustainable consumption has addressed a variety of issues yet is characterized by mixed results. Researchers have often treated sustainability as a unidimensional construct, overlooking important differences and thwarting a better understanding of consumer response. We...
Persistent link: https://www.econbiz.de/10012925203
We establish a parsimonious theoretical framework of consumer wisdom based on five mutually reinforcing psychological facets. Our research draws from wisdom literature and a set of 31 phenomenological interviews with informants who were identified through a multi-stage nomination process. The...
Persistent link: https://www.econbiz.de/10014115839
Persistent link: https://www.econbiz.de/10013542018
To help understand the unconscious drivers of overeating, we examine the effect of health portrayals on people’s judgments of the fillingness of food. An implicit association test and two consumption studies provide evidence that people hold an implicit belief that healthy foods are less...
Persistent link: https://www.econbiz.de/10014130953
Since many hedonic stimuli (e.g., movies, vacations, food, etc.) are consumed with others, it is important to know how social influence affects the enjoyment of shared experiences. Extrapolation from informational and normative influences suggests that enjoyment is enhanced when others offer...
Persistent link: https://www.econbiz.de/10014054481
Using data from a new field experiment in South Korea, we study how information from virtual communities such as stock message boards influences investors' trading decisions and investment performance. Motivated by recent studies in psychology, we conjecture that investors would use message...
Persistent link: https://www.econbiz.de/10013141138