Despite the constant efforts of organizations and law enforcement agencies to stop counterfeit luxury brands, it still remains as one of the most challenging issues for not only genuine luxury brands but also policy makers around the world. In recent years, counterfeit luxury brand consumption...

While there is ample evidence that consumer attachment varies across luxury and non-luxury brands, there is a lack of research in understanding the predictors, moderators and consequences of luxury brand attachment. This paper aims to develop and test a research model for luxury brand attachment...

The objective of this paper is to define the conceptual domain of the brand charisma construct and identify its foundational dimensions. All luxury brands have image, symbolism and prestige to some degree, but those with charisma build on these to generate extraordinary levels of buyer...

For centuries, people worldwide have delighted themselves with the possession of products or services, which go beyond the realm of necessity and may be termed as luxury. The term “luxury” is often used in our daily lives to refer to products, services or a certain lifestyle, which go beyond...