Similar Search Results

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores

Shahid, Shadma; Paul, Justin; Gilal, Faheem Gul; … - In: Psychology & marketing 39 (2022) 7, pp. 1398-1412

Persistent link: https://www.econbiz.de/10013280107

Strategic touchpoint management: how luxury brands can successfully attract millennials

Haug, Lara - 2020

Persistent link: https://www.econbiz.de/10012221776

Consumer xenocentrism and well-being : conspicuous consumption orientation, brand addiction, and self-esteem

Diamantopoulos, Adamantios; Matarazzo, Michela; Mrad, Mona - In: Journal of international marketing 33 (2025) 1, pp. 51-70

Persistent link: https://www.econbiz.de/10015340319

Tailoring customer segmentation strategies for luxury brands in the NFT market : the case of SUPERGUCCI

Chen, Qiuying; Choi, Beom-Jin; Lee, Sang-Joon - In: Journal of retailing and consumer services 82 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015441209

The retail strategies of luxury fashion firms in the metaverse : enhancing brand experiences

Hu, Lala; Olivieri, Mirko; Giovannetti, Marta; Cedrola, … - In: Journal of retailing and consumer services 84 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015441637

Brand authenticity influence on young adults' luxury sneakers brand preference : the mediating role of brand image

Ligaraba, Neo; Cheng, Joy; Ndungwane, Nompumelelo Fortunate - In: Future business journal 10 (2024) 1, pp. 1-14

in other geographical zones and in different contexts to prove its generalisability. This study assists fashion marketing …

Persistent link: https://www.econbiz.de/10015411110

Setting the sustainability agenda : the impact of luxury brands' SDG-related tweets on consumer engagement

Perez-Vega, Rodrigo; Garnelo-Gomez, Irene; Baxter, Katherine - In: International journal of consumer studies 49 (2025) 4, pp. 1-18

Persistent link: https://www.econbiz.de/10015456329

Measuring social media customer engagement with brands based on information entropy : an application case of luxury brand

Xiao, Siwei; Chen, Xiaoyu - In: The journal of brand management : an international journal 32 (2025) 3, pp. 184-202

Persistent link: https://www.econbiz.de/10015446718

Influence of brand personality congruence, brand attachment, brand love and obsessive passion on compulsive buying behavior

Attiq, Saman; Kashif, Muhammad; Shamim, Amjad; Afzal, Hannan - In: Pakistan journal of commerce and social sciences 19 (2025) 2, pp. 357-384

The importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing …

Persistent link: https://www.econbiz.de/10015448068